An anchor is an association, naturally or artificially created, between one or more stimulus and a reaction: a memory, a state or a pattern of behavior.

Anchors and anchoring are natural processes of life of learned responses to external or internal events.

When you hear a specific song, you tend to become emotional. When you see the red light, you stop your car. When you smell the coffee or a delicious croissant in the morning, you begin to salivate. All of these and much more are examples of anchors.

Neuro Linguistic Processing allows you to build new powerful anchors, to link resourceful states to a specific trigger.

NLP techniques help to collapse unresourceful states, to master behaviors, and realities.